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Ingredient science, in plain words
No mystery extracts, no magic claims. What is in the gum, why it is there, and how a two-minute habit fits a real day.
Ingredient science
What is hydroxyapatite — and why is it in our gum?
The mineral that makes up most of your tooth enamel, explained without a chemistry degree.
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Ingredient science
Xylitol vs sugar: what you're really chewing
Most gum is a sugar delivery system with a mint disguise. Here is what we use instead, and why.
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Habit design
The two-minute after-meal routine
The thirty minutes after eating are the most exposed. Here is the habit that fits there.
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