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AWKENFOREST

About AWKENFOREST

Chewing gum, rethought.

A gum brand built around one idea: the small habits you can actually keep are the ones that do the work.

Why gum

Oral care advice is full of things people stop doing. We started with a habit most people already have — chewing gum — and asked what it would take to make that habit worth keeping.

The answer was hydroxyapatite, the mineral your enamel is already made of, in a sugar free xylitol-sweetened piece designed for the minutes after meals.

Our rules

Three rules we hold every product and every claim to:

  • Ingredients in plain words. If a label needs a chemistry degree, we redid the formula.
  • Claims in context. We say support, freshen, and helps — never cure, repair, or treat. Gum is a food, not a medicine.
  • Built for repetition. A product you use twice a day beats a product you use twice a year.

Common questions

Is AWKENFOREST gum sugar free?

Yes — sweetened with xylitol, no added sugar and no aspartame.